To be a global frontrunner in natural rubber solutions, creating lasting value and a regenerative future for all the communities we are part of. 
We are committed to delivering premium, cost-effective natural rubber products that meet the evolving needs of the market. Through continuous research and innovation, we strive to create diverse products and efficient operations that support the transition to a low-carbon society, nurture the environment, enhance well-being, and generate fair opportunities and long-term value for all our stakeholders and the communities we are part of. Creating value beyond rubber The company aims to achieve prominence in both domestic and global markets while maintaining a strong focus on customer satisfaction. The business is committed to operating with integrity, transparency, and fairness, prioritizing community and societal safety. Additionally, it emphasizes environmental preservation and the efficient use of resources.
For natural rubber products, the company employs a strategy of Matching Order, aligning the quantity of raw material purchases with the quantity of product sales within each period. This approach aims to mitigate the risk of price volatility in the rubber market. The marketing department sets product prices based on the cost of raw materials, production costs, and an added desired gross profit margin (Cost Plus Margin), alongside considering reference prices from the Singapore Commodity Exchange (SICOM) and the Shanghai Future Exchange (SHFE) to inform pricing decisions for customers.
In terms of sales, the company divides its sales types into two categories: Long Term Contracts, which are annual contracts with monthly deliveries as per mutual agreements, and Spot Contracts, which are one-time sales agreements.
